Choosing an Enterprise Content Management System (ECMS)
always means setting the course. One thing is certain: a sustainable
Internet platform requires a powerful and evolving system that
above all, is open to growth and change processes that may not even be foreseeable today.
For comparable tasks, zdrei.com implemented around 60% of all projects with the ECMS TYPO3. Our recommendation for TYPO3 can be justified on different levels:
- Technical aspects
- TYPO3 from the customer's point of view
- TYPO3 from the end-user perspective
- TYPO3 in market comparison
When it comes to sensitive business-relevant functionality, a system cannot be secure enough. The basic prerequisites for the greatest possible security are above all a stable framework that sufficiently abstracts security-relevant functions and, in addition, openness for secure authentication processes that enable, for example, single sign-on and multi-factor authentication. In addition, binding release cycles should ensure that security-relevant technologies are always up to date. At TYPO3, a separate security team is responsible for monitoring and reliably providing security patches.
The basic technologies on which each framework is based (such as PHP, JS, HTML, CSS etc.) are constantly being further developed. Against this background, the framework of an enterprise content management system must also be consistently updated. Since TYPO3 continuously integrates the latest technology, the full potential of web technology can be fully exploited in the short, medium and long term.
Integration of modern standards
The TYPO3 core is developed according to current standards (automated testing, composer support, continuous integration, unit testing). This enables us to comply with future-oriented software standards and to integrate modern deployment processes and also to help develop them.
The structure of a framework determines whether and to what extent it can be expanded in the near or distant future. Technical factors that often only become relevant afterwards are, for example, database abstraction, openness to the use of middleware or the implementation of new PHP standards (PSR) and design patterns.
Solid technical basis, stability, resilience
In order to fully exploit your marketing potential and set yourself apart from the competition, but at least for the database, CRM connection, interfaces, modern user tracking or the realization of cross-system touchpoints (optimized user journey), a solid technical basis is required. And that's exactly what TYPO3 offers on many business-relevant installations worldwide. For customers, this means that, unlike other systems, TYPO3 can grow with their company or organization and technical limitations in further development can be ruled out.
Because prohibitive license conditions and pricing models for proprietary systems (such as Sitecore, Adobe AEM, etc.) can restrict development potential, open systems with equivalent functionality are definitely preferable. For example, system errors can be corrected independently without depending on a vendor's support. An open system also offers a decisive advantage in terms of costs compared to proprietary Enterprise Content Management Systems (ECMS), because you can save annual license fees of EUR 30,000 to 40,000 with the same implementation effort. In addition, in contrast to proprietary ECMS, it is also possible to change the provider/agency.
Efficient content management and usability
Efficiency, usability and quality of TYPO3 have proven themselves for many years and are consistently further developed by the development team with each new version. The system offers a variety of functions that enable users to work efficiently, fault-tolerantly and comfortably. Intuitive controls, such as a collapsible sitemap in the backend, reduce the amount of training required.
Community and continuous development
The large, international and professionally oriented community of TYPO3 agencies guarantees the further development of the system and the timely implementation of new standards. Plannable release cycles allow us to offer continuous updating in the subscription model. By avoiding technical debt, the time-consuming adjustments of outdated installations during major upgrades are no longer necessary. In this way, TYPO3 platforms are technically always up to date.
TYPO3 is one of the fastest systems on the market. In addition to the possibility of using TYPO3 as a headless CMS solution, the system offers high-performance server-side rendering. If extensive application logic is added to more complex tasks, the TYPO3 middleware framework and sophisticated cache mechanisms enable the realization of maximum loading speeds - one of the essential prerequisites for an above-average SEO ranking.
search engine performance
In the increasing competition for the best positions in search engine hit lists, effective search engine marketing (SEM) is becoming increasingly important, not least because ranking also plays an important role in paid advertising (SEA) such as Google Ads. The technical factors of search engine optimization (SEO) and usability have become increasingly important. With TYPO3 we achieve absolute top ratings in search engines. Thoroughly optimized TYPO3 installations are therefore easy to find and attractive for Internet users - and potential customers.
User journey and usability
TYPO3 meets all the requirements to implement barrier-free internet platforms. The system is also optimally designed for the professional design of an intuitive and effective user journey and is also being further developed extremely consistently in this regard.
Extensibility and integration of external systems
TYPO3 is ideally suited for expansion through interfaces to external systems and their integration. While on the one hand there are already existing extensions for many tasks, on the other hand professionally (and free of charge) managed API extensions of all kinds can be developed efficiently and on a secure basis. The open architecture of TYPO3 is reflected in many details, for example in an expandable login framework, which is required for the implementation of a modern authentication standard in extensions or interfaces.
TYPO3 is a system that can be precisely adapted to the specific needs of users. In order to enable maximum adaptability both in the frontend and in the backend, even a separate configuration language was developed. Although this additional level requires a certain amount of training, it is indispensable for medium-sized and larger projects, as this is the only way to structure and configure complex tasks in a way that is fit for the future.
Rights management can become extremely important as a platform grows in size. With TYPO3, rights management is flexible, secure and easily adaptable. Permissions can be set at user level, but also at group level or page level. However, the sophisticated inheritance options for authorizations also allow complex scenarios to be simplified to the maximum.
TYPO3 is mainly developed in countries where the area of "data protection" is of particular importance. Operators and users can therefore be sure that reliable compliance with European standards is inherent in the system.
scalability and performance
TYPO3 was designed as an 'Industrial Strength Content Management System' from the very first version - a unique selling point among open source CMS. As an enterprise content management system, TYPO3 has proven itself both in very large projects and in high-performance environments. TYPO3 is suitable for multi-domains and is particularly suitable for international projects because the system is user-friendly, search engine-friendly and highly customizable even in multilingual applications.
From a technical point of view, TYPO3 is far superior to other enterprise content management systems - especially in terms of security, code quality, scalability, speed and sustainability, as it continuously integrates or even anticipates developments in web technology through reliable release cycles. TYPO3 is highly open for interfaces to external systems and their integration. In addition, TYPO3 is not only extremely user-friendly, but also creates the ideal conditions for effective and successful search engine marketing. Compared to proprietary systems, it scores with its flexibility and the savings in annual license fees, some of which can be in the five-figure range.
Especially against the background of ever faster innovation cycles, the TYPO3 system is a particularly sustainable solution that can be adapted to both internal growth and change processes and external developments such as technology and market structures in a highly flexible manner over the long term.